TOWS Matrix

Menu > New Matrix to create new TOWS matrix.Matrix is auto saved as the user edits the contents.
Menu > Matrix List opens List of saved TOWS Matrix.The user can re-arrange the list.The user can delete saved TOWS Matrix.Hit Edit button to edit the list.
Hit a textbook before formatting it.Select some text and only the selected text is changed while formatting. When you hit the menu button selected text appears unselected.No need to worry.The selected range will be formatted.

TOWS Analysis or TOWS Matrix is used to
Develop New Business Plan
Expand or restructure Existing Business
Portifolio Management

Strengths: characteristics of the business, or project team that give it an advantage over others

Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others

Opportunities: external chances to improve performance (e.g. make greater profits) in the environment

Threats: external elements in the environment that could cause trouble for the business or project

SO
“Maxi-Maxi” Strategy
Strategies that use strengths to maximise opportunities.

ST
“Maxi-Mini” Strategy
Strategies that use strengths to minimise threats.

WO
“Mini-Maxi” Strategy
Strategies that minimise weaknesses by taking advantage of opportunities.

WT
“Mini-Mini” Strategy
Strategies that minimise weaknesses and avoid threats.